Cadbury Dairy Milk replacing its ‘Free the Joy’ slogan with ‘Taste like this feels’

Cadbury launches new ad campaign with new tag line – ‘Tastes like this feels’. The brand has utilized a raw footage of a bear in wilderness to promote its new message.

Critics claim this campaign to be on same lines with previous ad campaign of Coca-Cola ‘Taste the Feeling’ that was launched earlier this year.

Cadbury Dairy Milk makes you feel #TastesLikeThisFeels

Advertiser: Cadbury Dairy Milk
Agency: Fallon London
ECD: Nick Bell
CEO: Gareth Collins
Head of planning: Jason Knight
Group account director: Kirstin Ross Macleod
Account manager: Alex Berridge
Head of production: Jonathan Davis
Head of project management: Jamie Teale

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