Activision: Call of Duty – Moment of Truth

Gamers worldwide have been counting down the days to the release of the new Call of Duty: Black Ops Cold War. In Sweden, Activision decided to launch a local campaign ‘Call of Duty – Moment of Truth’ aimed at those who enjoyed playing video games but didn’t necessarily identify themselves as hardcore gamers.

The gameplay takes place during the final years of the Cold War. An era where information was considered a vital asset and polygraph tests were a common way to get hold of it. The Swedish advertising agency Stendahls came up with the idea of using famous artists and influencers and putting them in a situation that most celebrities are familiar with – Q&A sessions. But what started as ordinary celebrity interviews, soon became Cold War interrogations.

Moment of Truth is a series of films where influencers are brought to a secret underground interrogation room, connected to a lie detector and made to answer questions from their followers – all asked by a Russian agent.

Credits
Brand: Activision
Product: Call of Duty
Campaign: Moment of Truth
Advertising Agency: Stendahls, Gothenburg, Sweden
PR Specialist, Activision: Stefan Bonnevier
Nordic Senior Brand Manager, Call Of Duty, Activision: Siri Jansson
Chief Creative Officer: Martin Cedergren
Copywriter: Mikael Andersson
Art Director: Alexander Skoglund
Copywriter: Anton Eriksson
Art Director: Viktor Eriksson
Account Director: Anna Lotto
Film Editor: Jimmy Svensson
Strategist: Ludvig Asgarden
Client Director: Jacob Stjärne
Production Company: Fanny & Alexander

This campaign is about:
Call of Duty – Moment of Truth, Digital Film, Gaming Campaign, Best Product Marketing