Childline – Nobody Is Normal

Everyone’s different, so Nobody is Normal. But it can be tough if that makes you feel left out or alone. Childline is here for you, no matter who you are.

Childline is reassuring young people that no matter how you feel inside, there is always someone you can talk to and that you are not alone through a new ‘Nobody is Normal’ campaign created by MSQ’s The Gate.

Childline (part of the NSPCC) has revealed that every year they hear from thousands of young people who feel like they don’t fit in or feel ‘normal’.
Over the past few months, counselors have heard from children struggling with their body image, sexuality, gender identity, and mental health. The charity has analyzed the data to find these issues spiked during the Covid-19 lockdown.

‘Nobody is Normal’ highlights these issues by letting young people know that it’s OK to feel this way, a shared experience, and reassuring them that nobody should suffer alone.

Credits
Agency Network: MSQ
Production Company: Blinkink Productions & Rowdy Films
Advertiser Brand: Childline, London
Advertising Agency: The Gate, London