Coca-Cola said goodbye to “Open Happiness”

Coca-Cola said goodbye to “Open Happiness” and debuted a new brand campaign, “Taste the Feeling.”

The campaign’s lead spot, “Anthem” features a series of vignettes that capture life’s everyday moments – such as ice-skating and hanging out with friends, a first date, a first kiss, and a first love – all linked by Coca-Cola with the new tagline, “Taste the Feeling.” The spot introduces an original song, “Taste the Feeling” featuring Conrad Sewell that celebrates the experience of drinking a Coca-Cola, any Coca-Cola.

Marcos de Quinto, executive VP and chief marketing officer, Coca-Cola said “The objective behind the new campaign was to remove the barriers between brand Coca-Cola and its sub-brands Diet Coke, Coke Zero and Coca-Cola Life by “re-Coca-Colaizing Coca-Cola”.