Cole Haan: The art of elegant innovation

Cole Haan, the iconic American lifestyle footwear and accessories brand and retailer, is excited to announce its Spring 2016 campaign, The Art of Elegant Innovation, shot by Sebastian Kim. This season, the brand celebrates extraordinary design achievement by pairing New York architectural wonder, the World Trade Center Oculus, with the brand’s pinnacle design innovation: ZerøGrand.

This campaign marks the first time a brand has shot at the World Trade Center Oculus, also known as the WTC Transportation Hub, a testament to Cole Haan as the true proponent of elegant innovation through the lens of art, design and architecture. The Oculus was designed by the notable Santiago Calatrava. It is a visually stunning yet incredibly functional work of art and was created to mobilize hundreds of thousands of commuters daily. Evoking the elegance and strength of the hub, Cole Haan’s ZerøGrand collection uses proprietary Grand.OS technology to offer consumers and commuters alike an experience that is astonishingly lightweight, adaptively flexible, responsively cushioned and dynamically breathable. This authentic collision of craft, style and engineering is elegant innovation.

Advertising Agency: PMK BNC, USA