Delta Air Lines: NYC Docuseries, A campaign to show the discomforts of life in New York

It’s no secret that New York City isn’t always a comfortable place. Look no further than some NYC apartments: they’re small, they’re noisy, and they’re often packed with roommates. But New Yorkers wear their discomfort like a badge of honor. Delta Air Lines, the city’s largest airline, is launching a campaign(NYC Docuseries) to show that it understands the discomforts of life in New York and is committed to making time in the air a little more comfortable. In partnership with W+K New York, Delta’s launching a new mini-docuseries, “Small Stories,” featuring real New Yorkers who live in tight or awkward spaces (in one case, even a boat) while simultaneously highlighting the ways Delta continues to improve the in-flight experience out of NYC. With more new planes, more aircraft with seatback screens, and more First Class seats out of NYC than any other airline, Delta reminds us that while New York isn’t always comfortable, flying in and out of it can be.

The films were created specifically for mobile, embracing the tight quarters of the phone the same way New Yorkers embrace the tight quarters of their apartments. Telling an entire story within a vertical format was the goal for Delta and WKNY, as they could meet New Yorkers where they always are: on their phones.

Delta’s comfort campaign continues this fall with an experiential pop-up in New York that will demonstrate that NYC’s #1 airline is investing in and dramatically improving the comfort of its on-board experience for New York travelers.

Client: Delta Air Lines
Campaign: NYC Docuseries (TBD)

W+K NEW YORK
Executive Creative Directors: Karl Lieberman
Creative Directors: Sean McLaughlin, Matthew Moore
Copywriter: Brad Phifer
Art Director: Grant Mason, Jed Heuer
Executive Producer: Cheryl Warbrook
Account Team: Casey Jennings, Lauren Smith, Kerry O’Connell, Lesly Ramirez
Planning Director: Kirstie Maryott
Strategist: Brendan Chareoncharutkun
Social Strategist: Adrian Brinkley
Head of Integrated Production: Nick Setounski
Business Affairs: Lindsey Timko
Traffic Manager: Sonia Bisono, Madeline Hale
Project Management: Devyn Schnake

PRODUCTION COMPANY
Production Company: Object & Animal
Director: Oscar Boyson
Executive Producer: Justin Benoliel / James Cunningham / Dom Thomas
Line Producer: David Duque-Estrada
Director of Photography: Kevin Phillips

EDITORIAL
Editorial Company: Joint Editorial
Editor: Charlie Porter
Post Producer: Brian Schimpf
Editorial Assistant: Sebastian Allen

VFX
VFX Company: Dungeon Beach
Colorist: Na Thirakomen
VFX Flame Artists: Carlos Raya
Producer: George Dellinger

Sound Design
Sound Designer: Brett Fuchs

Tags:
Film, Best Tv Commercials, Inspiring Short Films, Best Commercial Ads, Best TV Ads