Dove chocolate that transcends through all age groups
Dove has come with a beautiful advertisement that shows a girl who transcends the barrier of her age and lives her life to the fullest. A little girl wakes up in the morning, wears a pretty blue dress and goes out. This girl in the next scene is shown as a youthful and refreshingly beautiful girl in the same dress, eating dove chocolate and living a carefree life that she enjoys to the fullest. The fountain of life continues and in the end she looks into the mirror which has a reflection of an old lady in the same dress who eats that chocolate and laughs and rejoices every moment of her life. The track Non, je ne regrette rien by Edith Piaf perfectly illustrates the beauty of the wavering rejoice created in life by eating dove chocolate. The ravishingly delightful taste of the chocolate makes her enjoy life and regret nothing.
Dove chocolate’s ad is very appealing because of the following reasons:
● It shows how it makes life refreshing and worth living
● It transcends through all age groups
● The happiness of eating chocolate is reflected in the happiness of everyday life
● The choice of track is perfectly aligned with the theme of advertisement
Credits
Agency: BBDO New York
Client: Dove
Chief Creative Officer: David Lubars, Greg Hahn
Executive Creative Director: Susan Golkin
Creative Director: Alessandro Fruscella
Creative Director: Giovanni Settesoldi
Director of Integrated Production: David Rolfe
Group Executive Producer: Amy Wertheimer
Producer: Jessica Jacklin
President: Kirsten Flanik
Global Account Director: Susannah Keller
Group Planning Director: Annemarie Norris
Planning Director: Alaina Crystal
Senior Communications Planner: Sean Stogner
Senior Account Director: Lisa Piliguian
Account Director: Ashley Gill
Account Manager: Aparna Joshi
Talent Manager: Bernadette Naughten
Business Manager: Paul Cisco
Music License: The Marketing Arm
Music Licensing: Brad Sheehan
Production Company: Park Pictures
Director: Vincent Haycock
Co-Founder/Executive Producer: Jackie Kelman Bisbee
