Dove Men+Care: End Maternity Leave

Dove Men+Care championing paternity leave worldwide with a new campaign End Maternity Leave – so that every dad has the chance to care for those that matter most. Becoming a new parent is full of firsts, and Dove Men+Care thinks dads everywhere should have the chance to experience them all. Paid paternity leave gives new fathers the chance to be there in those precious early moments with their new family – and it’s not just dads that benefit.

Research shows that when men have the chance to care, their partners, baby, and even their workplace experience the positive effects.

But for many dads around the world, taking paternity leave isn’t always possible. That’s why they’re on a mission to support paid family leave – so they can help fathers to have the opportunity.

#EndMaternityLeave

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Credits
Brand: Dove Men+Care
Campaign: End Maternity Leave
Advertising School: Cairo Ad School, Cairo, Egypt
Professor / Instructor: Meryl El Afifi / Yasser Ghoneim
Creative Team: Hussam Moustapha / Mohammed AbdulAziz / Yasmine Moustapha / Ayah Al Sharif

Tags:
Integrated Campaign, Egypt, Health, Dove Men+Care, Cairo Ad School, Best TV Ads