#StopTheBeautyTest | Dove asks how much beauty is enough

Let’s #StopTheBeautyTest
3 out of 4 Indian women are rejected for their looks during the arranged marriage process. This is a telling matrimonial statistic. Its time society takes notice of how ugly the quest for beauty really is. Dove believes if we look beyond tall, slim, and skin color, we will discover a whole new world of beauty. To those who put women through this beauty test, Dove asks how much beauty is enough. Dove urges you to look for the beauty, not the flaws!

Credits
Brand: Unilever
Product: Dove
Campaign: #StopTheBeautyTest
Advertising Agency: Ogilvy India
Chief Creative Officers: Harshad Rajadhyaksha, Kainaz Karmakar
Vice Chairperson, Chief Client Officer, Ogilvy India: Hephzibah Pathak
Office Leader Ogilvy India (West): VR Rajesh
Senior Executive Creative Director: Zenobia Pithawalla
Executive Creative Director: Mihir Chanchani
Chief Strategy Officer: Prem Narayan
Vice President, Planning: Abigail Dias
Executive Vice President, Account Management: Walter Noronha
Vice President, Account Management: Dharal Goshalia
Account Director: Sanam Chowdhry
Account Executive: Freea Bhikhaji
Production House: Chrome Pictures
Director: Amit Sharma
Executive Producer: Abhishek Notani