Durex: The Unfuckables | Sex Education; devoid of prejudice

Prejudice comes in all shapes and sizes. It grabs anything that stands away from the so-called “normal” and drags it the hell down. A recent campaign by Durex boldly brings this sentiment to the forefront. Titled Durex The Unfuckables, it expresses how the society paints specially-abled-persons as individuals unfit for sex. However, that’s not all. The campaign not only lends a voice to such misrepresented individuals but makes them the stars of the project. Well, with Miami Ad School Madrid at the wheel, we wouldn’t have expected anything less. The creative presentation of the campaign’s message in the form of posters and social media videos is tongue-in-cheek and provocative yet rooted in honesty. However, the cherry on the top is the Spotify podcast that features disabled persons teaching the art of the sensual touch to the world. Collectively, The Unfuckables is a prosocial marketing marvel that doesn’t pull its punches. Well, it doesn’t need to anyway!

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Health, Pharmaceutical, Durex, Miami Ad School, Condom, Durex The Unfuckables, Durex Ads, Sex Education