On the occasion of Diwali ‘Enerzal’ had launched a new campaign #ResponsibilityIsAPrivilege saluting Soldier’s – The Unsung Heroes.
Created by SoCheers Infotech – a full-fledged marketing agency, the ad aims to showcase a day’s life of a soldier – an unsung hero by portraying his hardships & sacrifices.
India, October 23, 2017: On the occasion of Diwali; Enerzal – India’s leading balanced energy drink has launched its new campaign saluting Soldiers who even at this auspicious occasion are protecting our country at the border- A responsibility taken out of passion and love.
Conceptualized by SoCheers, #ResponsibilityIsAPrivilege – the 1 min 08 sec ad film showcases a day’s journey in the life of a soldier to salute their passion and sacrifices for the love of its country & people. In different scenes, we take a sneak peek in their life which has been unseen by many. Through a deep-relatable voice over, the video conveys a message that hard work has no caste & blood possesses no religion; it is the sweat & blood that make these soldiers passionately attentive at the border.
What the ad wants you to take away is though sweat seems like a salty water, it is the passion of the soldier which sums up as a responsibility taken for the love of the country and its people; Enerzal salutes these soldiers by whom our country is at freedom. The video ends by two soldiers energizing themselves through Enerzal in order to keep going on their journey.
Commenting on the campaign Mr. Anang Mohan Basu, Marketing Head, Enerzal states “Enerzal is an ideal Hydration choice for broader everyday moments that need a ‘pick me up’ when we sweat, whether it’s getting through a task at work or in between household chores. For this project we were searching for stories where the SWEAT is unnoticed, but plays a vital role in making our life better. Then we came up with this story where our soldiers sweat daily, and often are overlooked. To give them our mark of respect, we came with this story #ResponsibilityIsAPrivilege.”
Speaking about the same, Mehul Gupta, Co-founder & Films Head of SoCheers Infotech, added, “When the concept was first discussed with us, we knew we have to keep it real. An extra effort was made to use some real voice overs instead of a professional one to communicate the sincerity and the excitement which actually lends emotions of the scene to sync with the character’s expressions; adding our national language Hindi as a narrative story-telling adds the emotional depth this story requires to bring out. We don’t expect the audience to sympathise with these characters but to celebrate them and salute their passion and sacrifice for the love of our country”.
Enerzal is India’s leading balanced Energy drink that binds by the belief – healthier India is a stronger India. Made in India, it aims to help people be energized with Enerzal be it at work, walking, driving or traveling. Enerzal offers instant and sustained energy along with vital salts which helps you recover faster, work longer and perform better. Drinking Enerzal before, during and after your day-to-day activities, helps you to maintain optimum energy levels at all times.
Enerzal had partnered with U Mumba for Star Sports Pro Kabbadi league2, Rohan Bopanna (Indian Tennis Star), Enerzal is hydration partner of major marathon events conducted across India.
SoCheers, a full-fledged marketing agency based out of Mumbai, servicing clients across segments since 2013. Founded by Mehul Gupta & Siddharth Devnani in their early twenties, SoCheers started off with 2 interns; today 4 years later, it employs 50+ people and services 105+ brands monthly. The company has grown to meet global requirements, helping brands across the globe to brand and market online.
SoCheers’s vision is to make a difference in how customers see brands and engage in whatever way possible and add to the society at large. SoCheers has worked across various industries and sectors such as banking, automotive, fashion, hospitality, F&B, technology, pharmaceuticals, retail, e-commerce, real estate, music &; entertainment, home appliances, consumer durables and human resources.
Agency: SoCheers Infotech Pvt. Ltd
Agency Head: Mehul Gupta
Creative Director: Jitendra Hirawat
DOP: Krishna Banjan
Lyrics: Abhik Chatterjee
Music: Anand Bajpai
Director: Vishal Gupta
Producer: Pintu Mishra/Siddharth Shankar Shukla
Production House: Colonial Films
This Article is related to:
Marketing agency, SoCheers, Colonial Films, #ResponsibilityIsAPrivilege, Energy drink, Enerzal, soldier, Diwali, Diwali Campaigns, Diwali Ads, Beverages, Creative Marketing, Health, ad film, Unsung Heroes