eTranslate – Translate the untranslatable

eTranslate: untranslatable.

eTranslate is a professional translation agency that handles tasks for individuals, companies, and industries. They pride themselves in representing a group of carefully handpicked translators with several years of professional experience and only translating from and to their mother tongue. But how do you showcase the importance of competent language knowledge in a world with a rising supply of AI-powered translation?

Concept: They made it our mission to show that all languages are complex. Translation of language is not a mathematical equation with an objective and definitive result – translation is a subjective interpretation, characterized by the translator’s understanding of the industry and culture of the language. This way, they could visualize the close bond between the translator as a person and the value of the translation itself, thus positioning eTranslate as the ultimate provider of quality translation services.

Credits
Production company: pelle.studio
Executive producer: Pelle Axel von Schantz Iversen
Director: Mattis Huus Heurlin
Cinematographer: Milan Bjørnild
Production coordinator: Sofie Madsen
Post production: Reprise
Sound technician: Johan Høyer

Tags: Artificial intelligence