Facebook has launched its first ever UK TV ads, which form part of a wider advertising campaign that also includes billboards, to explain how the service helps build friendships.
The three TV ads are more brand than product focused, although they do mention Facebook vernacular such as “friend request.” Each ad follows the story of different friendships, told by a British narrator.
The spots are soundtracked by instrumental versions of popular songs: “Umbrella” by Rihanna, “Close To Me” by The Cure, and “Like A Prayer” by Madonna.
A Facebook spokesperson told Marketing Magazine:
“Facebook is a place where friends go to make meaningful connections. This regional campaign celebrates those connections and the different kinds of friendship that enrich our lives both on and off Facebook.”
The campaign emerged after Facebook chief executive Mark Zuckerberg stated that advertising may not be an effective source of revenue in developing nations as he tries to spread web access through his initiative Internet.org