Facebook: Nayi Shuruaat | Social Media’s Big Impact on Small Business in a Pandemic-Struck World

Starting a small business is nothing short of sparking a revolution. Those who embark on this adventure don’t just alter parts of their lives. Instead, they change the topography of their every waking minute. Understandably, a commitment of this magnitude doesn’t come without sacrifices. A new campaign by Facebook called ‘Nayi Shuruaat’ beautifully captures this reality. Well, it does a fair bit extra too.

The campaign showcases how the startup world came to a standstill post-COVID-19. It contrasts the fast-paced business-building days of before with the slowness of today. However, the essence of the campaign lies in Facebook’s solution to the predicament. Using various networking tools offered by Facebook, business leaders found their footing again. Concurrently, they even explored completely new avenues for their businesses. As the campaign exhibits, the results have been inspirational.

All in all, ‘Nayi Shuruaat’ embodies what the platform truly offers when it used for good. That’s the social impact we wish for social media to keep making in the years to come.

Visit Facebook for Business to know more.

Credits
Client: Facebook
Campaign: Nayi Shuruaat
Advertising agency: Wunderman Thompson South Asia