BUENOS AIRES – FCB presents a new Fargo campaign developed under the concept “Everything Can Fit In A Slice Of Bread”, that continues building the brand’s new positioning, initiated in its previous campaign in April this year.
The agency creatively led by Lulo Calio developed this integrated campaign that includes three TV ads: “Voice Message”, “False Profile” and “Micro Cine”, also Out of Home, Digital, Social Media and POS.
“We are very happy with this second stage of the campaign. Keeping on the path that began early this year, now we explore the connection of these women with their teen children”, comment Calio, Executive Creative Director of FCB Buenos Aires.
Ariel Coss , Marketing Director for Grupo Bimbo Argentina adds: “Fargo is a historic brand, very important to us. Earlier this year we had great results, both at business and branding level. That’s the best reason to remain going for to this new tone and style of communication. We trust it will continue increasing the bond with our consumers”.
Founded in 1873, FCB (Foote, Cone & Belding) is a global integrated communications company with know-how in innovation and creativity. Based on a complete understanding of local markets and its cultures, FCB focuses on changing consumer habits of behavior , impacting on the development of its customers , its people and society. With more than 8,000 people in 120 offices in 80 countries , the company is part of Interpublic Group of Companies (NYSE:IPG). Learn more at www.FCB.com and follow us on Twitter and Instagram ( FCB global ) and Facebook ( Global FCB ).
Client: Compañía de Alimentos Fargo S.A.
Product: Panes Fargo
Theme: Between Breads
“Voice Message” “False Profile” “MicroCine”
AGENCY: FCB Buenos Aires.
President: Santiago Puiggari
Executive Creative Director: Lulo Calio
Art Director: Daniel Tomazini
Copywriter: Guilherme Branco
VP Account Director: María Laura de Rosa / Luciano Landajo
Account Director: Inés Bai
Account Executive: Ariadna Traverso / Manuela Bastanchuri
Agency Executive Producer: Gabriel Lancioni
Agency Producer: Maximiliano Ibarra
Junior Producer: Gerónimo Rey
Director: Maureen Hufnagel
Executive Producer: Melina Nicocia
Producer: Christian Umbert
Senior Producer: Carlos Pascual
Assistant Producer: Federico Beron
Director of Photography: Juan Carlos Ferro