Galalite Screens – Can Visually Impaired Kids Draw?

On the occasion of World Sight Day, Openspace unveils a heart touching digital video for Galalite Screens – a leading manufacturer of cinema screens in India and Sightsavers campaign #BeTheLite This campaign was established with a view to create awareness about the visually impaired children and to aid them in getting treatment Openspace with their young and enthusiastic team captured the intricate moments of visually impaired kids making some stunning art pieces and catching their background story,their dreams and ambitious aspirations. This social initiative has created a huge impact and enlightened many about the preventive measures to be taken to avoid visual impairment.

Credits
Brand: Galalite Screens
Campaign: #BeTheLite
Advertising Agency: Openspace Agency, Mumbai, India
Creative Director: Yusuf Lokhandwala
Copywriter: Priyanshi Shah
Graphic Designer: Ravindra Gurav
Director Of Photography: Nishant Kanekar