Google: Black Trans Lives Matter

In 2019, the American Medical Association classified violence against transgender people in the U.S. as an epidemic. According to the Human Rights Campaign, as of July 2020, at least 26 transgender people have been killed, already surpassing the total from last year. The majority of these victims are Black trans women. Many deaths also go unreported, and victims are often misgendered.

Google Trends data reveals the extent to which America is searching to understand this crisis; “transphobia” and “black trans people killed” are both being searched at an all-time high.

America is also searching for ways to support transgender people. More than ever, people are searching for “Black trans organizations,” “trans activists,” and “how to be a good ally.” And in 2020, “Black Trans Lives Matter” was searched 10X more than the previous year.
Google is a committed supporter of The Marsha P. Johnson Institute (MPJI) and its mission to end violence against all trans people across the U.S. In addition to defending and protecting Black trans people’s lives, MPJI is also expanding its COVID-19 relief efforts for trans communities. As part of our ongoing commitments to advance racial justice, Google.org recently donated to MPJI, which will expand the organization’s relief work.

Credits
Campaign: Black Trans Lives Matter
Advertising Agency: Google Brand Studio, United States of America

This campaign is about:
Film, United States, Public Interest, NGO, Google, Google Brand Studio, Black Trans Lives Matter, violence against transgender, trans homeless, trans healthcare, black trans people killed, trans rights