#HairHasNoGender by Pantene in collaboration with the LGBTQ2+ community

Created in collaboration with the LGBTQ2+ community, the Pantene #HairHasNoGender campaign explores the true power of hair to express identity and the power of support from those around us to enable that self-expression.

Did you know that 53% of LGBTQ2+ feel the need to hide their identity at work?
Let’s all become visible allies to the LGBTQ2+ community and create a more inclusive workplace for all.

“12 members of the LGBTQ2+ community from around the world – Joppe, Katy, Yaroslav, Charlie, Vivek, Angela, Eduardo, Strify, Camilla, Erika, Cathy and Silvano – tell their stories about what their hair means to their identity and the power of support from their colleagues to express their true selves in the workplace. Our support goes beyond giving the community a platform to share their stories; we partner with TheDressCodeProject & Out Leadership and local associations to provide tips and tricks for a more inclusive workplace, safe spaces, and job opportunities for the LGBTQ2+ community. Pantene’s ultimate mission is to create more allies for the LGBTQ+ community, provide safe spaces for those who do not have them and give more great hair days for everyone. Let’s all become visible allies.”

Credits
Client: Pantene
Campaign: #HairHasNoGender | Workplace: Re-imagined
Creative & production: Valtech Radon
DOP: Tommy Olsson
Stills: Sara Dehlin, Joel Ekström
Gaffer: Kent Kentää
Set designer: Matilda Beckman
Stylist: Evelina Ulvinen
Make up & hair: Johanna Nomiey

Tags: Hair Has No Gender, LGBT, LGBTQ2+, Digital Commercial, TV Commercial, LGBTQIA+, LGBT+