Unilever Nepal: #HamroNamaste | A plea to choose empathy over self-preservation

In the wake of COVID-19, the naked face of humanity has come into the light. On the one hand, tales of compassion and empathy have surfaced in unprecedented numbers. However, the other side of the coin presents a much darker picture. Meaningly, we’re also witnessing the inhumane consequences of our primal protective instincts. This is especially true in the case of the treatment that migrant workers are receiving across the globe. The situation in Nepal is no different. Unfairly so, returnee migrant workers have become the subject of stigmatization and discrimination. To mitigate such evils, Unilever released a digital ad in partnership with UNICEF. More precisely, the two joined hands to give birth to #HamroNamaste.

At its core, the campaign is a plea to remove all prejudice against returnee migrant workers. Instead, the campaign advocates for welcoming them with joined palms. Moreover, Nepali film actor, Rajesh Hamal, is the face of this initiative. He brings his theatrical chops to the screen and delivers the campaign’s message in the form of a poem.

To put it neatly, we echo the sentiment expressed in #HamroNamaste. After all, now is the time to promote humanity!

Tags:
#HamroNamaste, discrimination, Unilever, UNICEF