Happy by Michelob Ultra – A Super Bowl commercial showing the importance of ‘Joy’ in success

We are often told that success requires hard work, sacrifice, grit, and dedication. While all of that is still true, people often forget the important part joy plays in success. With its thought-provoking Super Bowl commercial, Michelob Ultra raises a question about the importance of Joy in attaining success.
 
‘Happy’ with the help of Sports superstars like Serena Williams, Alex Morgan, Anthony Davis, Payton Menning, Brook Koepka, Jimmy Buttler shows the less famous but equally important parts of their lives where they are seen spending quality time with their families.

There is no success worth the cost of your joy. This campaign indeed has been successful in highlighting the same and has a positive message.
 

Credits
Agency: Wieden+Kennedy New York
Client: Michelob Ultra
Campaign: Happy