Heineken: A Lockdown Love Story

A Lockdown Love Story by Heineken, A love story for all the places in the world that are re-opening, nothing beats going out again.

Heineken® launches a new campaign, made for markets opening following the lifting of pandemic restrictions. The campaign entitled, A Lockdown Love Story is a passionate and optimistic short film that looks ahead to all the new experiences and opportunities that will be unlocked as bars reopen. The world eventually emerges from the pandemic.

A Lockdown Love Story is a metaphor based on a globally relevant insight that is particularly pertinent in Asian markets as they emerge from lockdowns; the story focuses on celebrating the potential and excitement that awaits us as bars reopen and people start returning to their vibrant social lives, with all the surprises.

Credits
Advertising Agency: Publicis, Italy
Tags: Beer Ads, Beer Campaign, Alcohol, Alcoholic drink