Hero MotoCorp FIFA U-17 World Cup 2017 campaign #PlayInspire has been conceptualised by Law & Kenneth Saatchi & Saatchi.
Hero MotoCorp, the national supporter of the FIFA U-17 World Cup starting 6th Oct in India has kicked-off its campaign with a TVC and digital engagement from today.
#PlayInspire is a montage of young, gritty, super-skilled footballers from across the country who are reveling in the football frenzy that has the nation hooked. With the World Cup being staged in India for the first time and India playing in a FIFA World Cup for any age-group for the first time, it’s a historic moment for the country and a great motivator for budding footballers who can now dare to dream.
As Football World Cup takes over India.
Debarjyo Nandi, Sr.Vice President, Law & Kenneth Saatchi & Saatchi said about the film, “It’s rare to find work and something you love come together. So this one was special for me personally. It was also a revelation to discover the amazing football talent that exists out there. Thanks to Hero being true to their cause for football, this amazing talent pool came together for this film. It was an absolute joy to work with people who are also as passionate about football.”
Brand Hero Motocorp
Agency: Law & Kenneth Saatchi & Saatchi
Creative Team – Rahul Nangia, Sreekumar Pv, Pritam Shettigar, Clyde Galbao, Shahid Sheikh, Ketan Shinde
Account Management – Debarjyo Nandi, Amit Sharma, Rachana Chirania, Ricky Barretto
Agency films producer – Vijay Vigamal
Production House – Elements
Director – Vivek Daschaudhary
Executive Producers – Sandeep Singh Bedi and Sandeep Patil
Producer – Barkha Sawhney
DOP – Mitesh Mirchandani
Art – Anasuya Sengupta
Costume – Ayesha Khanna
Music Director – Dhruv Ghanekar
Editor – Nitesh Bhatia
Online – Vinay Amin
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The Article is related to:
Law & Kenneth Saatchi & Saatchi, Hero MotoCorp India, Football World Cup, #PlayInspire, FIFA U-17 World Cup, FIFA World Cup, digital Video, Hero Motocorp TVC, Hero MotoCorp ads, Indian motorcycle, scooter, Hero Two Wheelers, FIFA U-17 World Cup 2017