IKEA: Be Someone’s Home | International Day Against Homophobia, Transphobia & Biphobia

IKEA Be Someone’s Home

On IDAHOT 17 May, the International Day Against Homophobia, Transphobia & Biphobia, we’re calling on our customers and co-workers to make LGBT+ people feel at home everywhere, every day.

For many of us, a forced quarantine during 2020 has taught us how important our home is – a place where we can feel safe, where we can love and feel loved. But some risk being stigmatised, isolated and discriminated against in their living spaces. For the LGBT+ community, their four walls are not always what makes them feel at home and welcomed.

With the Be Someone’s Home campaign 2020, we want to recognise this reality and invite co-workers and customers to be a shelter for those who are discriminated against and struggle to find safety. We can be a safe space for our LGBT+ friends and colleagues; we can be their home.

Everyone should have the right to be themselves. Stand up against discrimination of LGBT+ persons on 17 May, and every day #BeSomeonesHome #IDAHOT.

Credits
Advertising Agency: We Are Social Milan, Italy
Executive Creative Director: Alessandro Sciarpelletti
Executive Creative Production Director: Daniele Piazza
Associate Creative Director: Paulo Gonzalez, Mattia Lacchini
Senior Art Director: Chiara Giannuzzi
Senior Creative: Camilla Vanzulli
Editor: Sergio Giussani
Creative: Lorenzo Canazza
Art Director: Giulia De Chirico
Group Account Director: Francesca Feller
Senior Account Director: Mirco Bertola
Account Manager: Leandro Iorio
Account Executive: Alessia Bloise
Head of Strategy: Bruno Tecci
Strategy Supervisor: Marta Prosperi
Creative Production Supervisor: Alberto Monti
Producer: Giulia Camera
Video Editor: Andrea Grieco, Diana Borinato

Tags:
IDAHOT 2020, International Day Against Homophobia, Transphobia, Biphobia, LGBT Community, LGBT Ads, LGBT Campaigns, We Are Social, Digital Film, TVC, IKEA Campaign, IKEA Be Someone’s Home