In Real Life – A social experiment that shows what happens when online bullying is taken offline
In Real Life – A social experiment that shows what happens when online bullying is taken offline
November 22, 2021
In Real Life is a social experiment by Monica Lewinsky that shows what happens when online bullying is taken offline.
This anti-bullying ad draws attention to how people behave online versus In Real Life. Using real hateful comments posted on the internet, actors re-enacted them on the street. Strangers are then seen to step in.
Credits Advertiser: Monica Lewinsky / Anti-Bullying Advertising Agency: BBDO New York Production Company: BBDO Studios
