India Ki Pehli Sawaari – Celebrating 30 lakh Altos

Remember your first ride on your parents’ back? Remember your first drive in Alto?


Early this month, carmaker Maruti Suzuki Alto announced that it crossed the 30 lakh sales milestone in the Indian market. The company claims that it took about 15 years and 6 months for Alto to achieve this historic figure. Alto is the only Indian auto brand to cross this milestone.

Maruti Suzuki India said, “From offering a dream of owning a car, Alto reflects the changing India. While Alto’s true essence lies in its remarkable fuel efficiency and performance, it has a zippy and sporty design and premium features in its segment that appeals to the customer. Over the years, Maruti Suzuki has kept the brand rejuvenated with latest technology, features and design. These initiatives have helped in creating countless memories of fun, trust, togetherness, friendship and love with our customers; fulfilling the dreams and aspirations of 30 lakh families.”


Find a Maruti Suzuki Dealer here

Campaign: India ki Pehli Sawaari
Brand: Alto
Client: Maruti Suzuki India Limited (MSIL)
Client contact: Vinay Pant, Tarun Gandhi, Priyanka Mehta
Creative agency: Dentsu Creative Impact, Gurgaon
National creative director: Titus Upputuru
Creative team: Titus Upputuru, Neharika Awal, Auryndom Bose, Chinmoy Bhowmik, Bhavdeep Singh, Nitin Gupta, Vandana Pant, Deepali Agarwal, Yathrath Sahu
Account management: Hindol Purkayastha, Prayank Tyagi, Arjan Soni, Shashank Upamanyu, Himanshu Wahi
Account planning: Kartikeya Srivastava, Nilakshi Medhi, Sabitha Sudarshan
Films: Dawa Lama
Production house: Chrome Pictures
Director of the film: Amit Sharma
Producer: Poonam Wahi
Music: Abhishek Arora
Still photographer: Tarun Vishwa
Production house: Glitz Modelling

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