It’s Up To You campaign by Ad Council | COVID-19 Vaccine Education Initiative

The COVID-19 vaccines have the potential to transform life as we know it today and save hundreds of thousands of lives—but they can only be successful if millions of Americans recognize the urgency, safety, and vital importance of getting vaccinated.

While many have already started the vaccination process, there is currently a general lack of confidence. Overall, 40% of the U.S. public have expressed concerns, ranging from “skeptical” to “open but uncertain,” about getting vaccinated.

The It’s Up To You campaign encourages audiences to get the latest vaccine information—knowing that personal education is the first step in building vaccine confidence. It’s OK to have questions. We want to acknowledge Americans’ concerns, provide answers to their questions, and get us all on the road back to the moments and people we miss most.

To see common questions and get more vaccine information, visit our consumer site here: www.GetVaccineAnswers.org.

Credits
Campaign: It’s Up To You
Launch Partner: COVID Collaborative
Agency: NBC Universal, JOY Collective, iHeart Radio, Pereira O’Dell, Facebook Creative Shop, Group SJR