Libresse – Viva La Vulva | A celebration of self-love

Over half think their vulva is imperfect. But there is only one perfect vulva. Yours! Care your way. Libresse – Viva La Vulva campaign

At Libresse they are convinced that each vulva is unique and that differences should be celebrated. They want you to feel proud of what you have, ranging from pubic hair to the size of your pubic lips. For shame and trouble around this small (but fantastic) part of the body can actually have a great negative impact on self-confidence.

Source

Credits
Client: Essity
Brand: Libresse
Global Brand Communication Manager (GHC Feminine Care): Martina Poulopati

Agency: AMV BBDO
Executive Creative Director: Alex Grieve, Adrian Rossi
Creative Director: Toby Allen, Jim Hilson
Art Director: Diego Cardoso de Oliveira
Copywriter: Caio Giannella

TV Producers: Edwina Dennison, Nikki Gherardi
Digital Editor & Animation: Sofia Tavares
Strategy: Margaux Revol, Alaina Crystal, Bridget Angear
Art Production: Rhiannon Nicol
Typographer/designer: Mario Kerkstra
Retouching: Happy Finish
Account Management: Sarah Douglas, Tamara Klemich, Sara Abaza, Sarah Hore-lacy, Phoebe Swan, Nina Bhayana

Production Company: Somesuch & Co
Director: Kim Gehrig
Music: Sountree Music
Postproduction Company: Time Based Arts
Media Agency: Zenith

Tags:
Health, Feminine Hygiene, Blood Normal, Bodyform, Awareness Campaign, TV Commercial