Lovima – A contraceptive pill without prescription

Lovima This Pill Has Been Liberated. A contraceptive pill without prescription

The women’s liberation movement of the 60s saw the introduction of the contraceptive pill. 60 years later the pill has now been liberated.

Campaign juxtaposes these two important moments in history — bringing things up to date by showing that oral contraception is now in the hands of women — giving them more control over their bodies and lives.