Luminous India: World Environment Day

In the past couple of months, we’ve seen bits and pieces of the natural world revert to its original pristine state of being. This has been a reassurance that indeed it is possible to reverse some of the damage the human race has done to the environment over centuries.
However, what was needed was to undo the hopelessness in people’s attitudes towards saving the environment. On World Environment Day, Luminous wanted to play a little part in restoring belief in a better future, as individuals and as a collective. They are trying to change people’s perspectives in a simple yet thought-provoking manner through this video.

Credits
Client: Luminous
Campaign: Luminous World Environment Day
Advertising Agency: 82.5 Communications, Gurugram, India
Chief Creative Officer: Sumanto Chattopadhyay
Group Creative Director: Preeta Mathur
Copywriter: Avantika Vishwanathan