The kind of pain experienced as a result of an acid attack is unimaginable. Victims face traumatising after-effects including, but not limited to, peeled skin, loss of eyesight and hearing, exposed bone and cartilage, fatal infections, loss of sensation, amputations, skin replacements and grafts and most of all, the pain of having to live their entire life with severe disfigurement of the face and limbs.
We must come together and end this injustice once and for all. Sign the petition to ban the sale of acid to common people who have no use for it. Acid does not belong in homes, schools and hospitals. There are various alternative and safer methods to clean your homes and it is time to let our Government know that we will no longer accept easy sale of acid.
Piyush Pandey, Executive Chairman and Creative Director, Ogilvy South Asia said, “An acid attack is a heinous crime and every attempt should be made to prevent such attacks. Make Love Not Scars is an organisation committed to persuading the government to pass legislation which prevents open sales of acids. Ogilvy is proud to participate in this cause and has created this commercial with a victim who agreed to participate in generating awareness and support. Ogilvy will continue to contribute to this cause to impact results that lead to safety of people and women in particular.”
Come, sign the petition to join our cause. It is more urgent than ever before for our Government to ban over-the-counter sale of acid.
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Chairman & Creative Head, Ogilvy South Asia: Piyush Pandey
National Creative Director, Ogilvy India : Rajiv Rao
Executive Creative Directors, Ogilvy Mumbai: Kainaz Karmakar & Harshad Rajadhyaksha
Creative Group Heads & Copywriters: Ogilvy Mumbai: Harshik Suraiya and Geetanjali Jaiswal