Behind the Mac – Make Something Wonderful by Apple

The world needs a reminder of how powerful unleashing your creative potential can be – and in this film, they’re putting a spotlight on the real people using their passion for making a difference in the world.

“Make Something Wonderful” is a celebration of what happens when humanity’s creativity, vision, and dedication meet the ideal tool for creative minds: Mac. Because From everyday people to artists and activists like Malala Yousafzai and Lin-Manuel Miranda, the ones who are changing the world are doing it behind the Mac.

Credits
Client: Apple
Campaign: Make Something Wonderful
Advertising Agency: TBWA\Media Arts Lab
Creative Director: Kathleen Swanson, Pierce Thiot
Music: Shy by Hauschka