Marie Stopes International: Not Today, the campaign breaks the silence on a topic that no one talks about

Abortion in Mexico is a serious problem, a taboo that affects thousands of women that although it is legalized, many women fear and make it clandestine. That’s why Foundation Marie Stopes International decided to give a message on Mother’s Day, and they did an emotional film ‘Not Today’ that tells a story that, at the same time, is a tribute to all the women who are mothers and women who fight every day to decide when to be. The story talks about the memories, experiences, dreams and goals that will make the young woman make a choice.

The campaign by Marie Stopes International breaks the silence on a topic that no one talks about, but that needs to be talked about by all.

Credits
Country: México
Campaign: Hoy No | Not Today
Agency: Archer Troy
Creative VP: Mike Arciniega
Creative General Director: Abraham Quintana Garay / Carlos Fernández Oxté
Art Director: José Hernández
Copywriter Director: Mike Arciniega
Account Director: Mariana Torrijos
Production: Central Films
Director: Rodrigo García
Cinematographer: Jordi Planell