McDonald’s unskippable pre-roll Ad | An impactful hand-washing tutorial

Campaign: McDonald’s unskippable pre-roll | Wash your hands!
In today’s day-and-age where consuming video content is a common phenomenon, everyone from school-going children to senior citizens is familiar with skippable ads that often precede YouTube videos. A recent campaign by McDonald’s Russia leveraged this sense of familiarity to deliver an important message.

Leo Burnett, the agency responsible for the ideation of the campaign, cleverly made the ad 20-seconds long. This decision magnifies the ad’s impact as properly washing your hands also takes 20 seconds.

We feel that the unconventional format of the campaign instantly draws the attention of its viewers. Given the magnitude of the threat that the world is currently facing, we wholeheartedly support this initiative.

Credits
Client: McDonald’s
campaign: McDonald’s unskippable pre-roll
Title: We Are For Safety, With Both Hands
Marketing Director: Tatiana Gura
Marketing Manager: Viktoria Liparteliani
Digital Director: Andrey Baikov
Digital Manager: Ruslan Ledovski

Leo Burnett Moscow (creative)
Creative Director: Evgeny Shinyaev
Account-director: Viktoria Semikasheva
Art Director: Ekaterina Trokhina
Copywriter: Daria Tsareva
Starcom (media)
Account Director: Tatiana Chyornaya
Account Group Head: Alevtina Arkhipova
Senior media-planner: Vera Konovalova
Digital Account Director: Irina Fattakhetdinova

Tags:
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