Medimix Glycerine ‘Nothing Better than Natural’

Medimix has rolled out a new TVC for its Glycerine range of soaps. The film has been conceptualised by Metal Communications.
The film captures people in everyday situations to establish how ‘natural’ is the better option.

Credit:
Client: Cholayil
Brand manager: Subramaniam Venkataraman
Creative Agency: METAL Communication Pvt. Ltd.
Creative Chief: Narayan Kumar
Creative Director: Cyrus Sahiar
Senior Copy Writer: Shivani Krishan
Copy Writer: Nisha Kalra
Account Management: Subhash Nambiar, Ninoshka Vaz, Manila Jain
Production House: Eeksaurus
Director: Suresh Eriyat
Executive Producer: Nilima Eriyat
DOP: K.u. Mohanan
Music Director: Rajat Dholakia
Music Arranger: Rajesh Singh
Sound Engineer: Arun Crasto
Asst. Sound Engineer: Sanket Sanketh Shetty
Voiceover Artist: Malaika Shenoy
Editor: Yaser Abbas
In-house Editor: Tintu K. Philip
Associate Director: Paul Mathew
1st Asst. Director: Mohit Singh
2nd Asst. Director: Prajanya Shetty
In-house Assistant Director: Bargav Sridhar
Art Director: Eldridge Rodrigues
Line Producer: Manish Sharma, Nitesh Khatavkar (Meterdown Productions)
Production Manager: Ashish Modi(Meterdown Productions)
Production Assistant: Dolly Sharma (Meterdown Productions)
Talent: Kshitij Gera, Sachi, Sanjay Gurbaxani, Shalini, Shub Saxena, Shresth Saxena, Pooja, Jingle
Colourist: Navin Shetty
Casting: Meera Unnikrishnan
Costume Stylist: Harpreet Sawhney
Hair Stylist: Mrinalinee Mukherjee
Project Lead: Anik Roy
Storyboard: Rajib Mandal
Concept Art: Ranjit Mandal
3D Animation: Anik Roy, Debajyoti Roychowdhury
Modelling: Aditya Raje, Keyur Patel
Texturing: Mohseen Hakim
Rigging: Vijay Rana
Lighting: Manoj Kamble, Vinod Shetty & Team
In-house VFX Supervisor: Nilesh Dhore
Compositors: Nilesh Dhore, Mohammad Azeem Vinod Shetty & Team
FX and Dynamics: Keyur Patel, Nilesh Dhore, Vinod Shetty & Team
Rendering: Aditya Raje & Vijay Rana
Post Production Co-ordination: Jivan Gaikawad — at Eeksaurus.


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