Muscle Milk launched ‘Own Your Strength’ campaign featuring Tua Tagovailoa

Muscle Milk: Own Your Strength: Heart by adam&eveDDB

Tua Tagovailoa, the 22-year-old footballer, dubbed ‘the most talented quarterback in the NFL draft’, is the star of a new campaign for PepsiCo’s Muscle Milk brand protein drink, created by adam&eveNYC.

Tua Tagovailoa knows a thing or two about building muscle, but he claims there’s an essential one that Muscle Milk can’t help build. The quarterback says this mysterious muscle is one you can’t see in the mirror, yet it pulls you out of bed to get to the gym at five in the morning. This muscle pushes you day in and day out until you reach your breaking point. Tua recognises that Muscle Milk helps to build muscle, but having a heart is what truly builds strength.

Credits
Advertising Agency: adam&eveNYC, USA
Chief Creative Officer: Richard Brim
Executive Creative Director/s: Daniel Bonder, David Brown
Creative Director/s: Jordy Molloy, Toby Kennedy, Hunter Fine, Matthew Jacob McFerrin
Copywriter: Toby Kennedy
Art Director: Jordy Molloy
Agency Producer: Sally Brewin
Agency Associate Producer: Sean Tanner
Managing Director: James Rowe
Planning Director: Alistair Owen
Group Account Director: Krista Tarty
Account Supervisor: Erin Brogan
Account Executive: Monique Bedford
Business Affairs: Nancy Espinal
Head of Design: Mitch Horton
Designer: Kelsey Plantas
Media agency: Starcom
Production company: Park Pictures
Executive Producer: Dinah Rodriguez
Producer: Pete Vitale
Director: AG Rojas
D.O.P: Shawn Peters
Editing Company: Exile
Editor: Katie Turinski
Post Production: The Mill
Post Producer: Bethaney Phillips
2D Artist: Kieran Hanrahan
Colourist: Damien Van Der Cruyssen
Design Animation: Wendy Eduarte
Music Supervisor: Kristoffer Roggemann / Mophonics
Audio Post Production: Aaron Reynolds / Wave Studios
Track Title: BlackBull
Composer: Shea Duncan

Tags:
Digital, Film, Fitness, WorkoutUnited States, Non-Alcoholic Drinks, Muscle Milk, DDB, Sport