From gender equality to sexual consent, issues surrounding women are an extremely hot topic in the marketing world.
Here’s a selection of some of the more effective brand work we’ve seen released around International Women’s Day.
Microsoft #MakeWhatsNext (U.S.A.)
Microsoft’s Women’s Day effort – an online video titled “International Women’s Day 2016: What are you going to make?” – shows girls aged 7-15 struggling to cite examples of female inventors. Part of the brand’s “Make What’s Next” campaign, the spot was developed by m: united.
Brawny #StrengthHasNoGender (U.S.A.)
Brawny has swapped out its iconic “Brawny Man” in favour of four successful women, whose images will appear across the brand’s social media channels throughout March in honour of Women’s History Month. The social effort, anchored by #StrengthHasNoGender was created by the brand’s creative AOR, Cutwater.
Reebok #FitToFight (India)
Reebok India’s newly appointed brand ambassador Kangana Ranaut (dubbed the “queen of Bollywood”) delivers a message of encouragement, while urging women to shun stereotypes and carve out their own path. The ad is part of the brand’s global “Be More Human” campaign, developed in partnership with Venables Bell & Partners. #BeMoreHuman
ANZ #EqualFuture (Australia)
In an effort to highlight wage discrepancy, the Australia and New Zealand Banking Group Limited (ANZ) has launched a spot titled “#EqualFuture- Pocket Money.” The video features children doing chores, and when it’s time to get paid, the girls receive less than the boys. The ad, created by Whybin\TBWA, is part of a larger campaign which centers on the need for financial gender equality.
Google – International Women’s Day Doodle 2016: #OneDayIWill (Global)
Over the years, Doodles have marked the achievements of women in science, civil rights, journalism, sports, arts, technology and beyond. But for their 2016 International Women’s Day Doodle, they wanted to celebrate the next generation of Doodle-worthy women—the engineers, educators, leaders, movers and shakers of tomorrow.
So they visited 13 cities around the world and asked 337 girls and women to complete the sentence “One Day I Will…” Then, they made this video.
From San Francisco, Rio de Janeiro, Mexico City, Lagos, Moscow, Cairo, Berlin, London, Paris, Jakarta, Bangkok, New Delhi and Tokyo, the women we met make up a diverse mosaic of personalities, ages and backgrounds. And their aspirations are just as varied—ranging from the global to the very personal, from discovering more digits of pi to becoming a mother to giving a voice to those who can’t speak.
They also asked some more familiar figures to participate, including anthropologist Jane Goodall—who wants to discuss the environment with the Pope—and Nobel Prize Winner Malala Yousafzai and activist Muzoon Almellehan, who are working fearlessly toward a future where every girl can go to school. Despite already impressive accomplishments under their belts, these women continue to dream big.