#MyBestSelf by Gillette takes action to inspire Canadians of all gender identities to be their best selves
In January, Gillette started a conversation globally about what it looks like for men to be their best in the modern world. Today, Gillette Canada is continuing that conversation with the introduction of the short film First Shave from Grey Canada.
The film, which premiered at 2019 Inside Out LGBT Film Festival in Toronto on May 25th, captures the moment when Toronto-native and trans advocate Samson Brown first used a razor to shave, all under the watchful and caring guidance of his father.
Samson’s story recognizes that having the confidence to express one’s true, the authentic self can be a journey – one that Gillette fully supports.
Beyond the launch of the short film, both Gillette and Gillette Venus are taking action to demonstrate their values of respect and inclusivity for everyone. As they continue the conversation around First Shave and what it means for people to express #MyBestSelf, the brand is partnering with Toronto-based charity and City agency The 519 to support its trans-inclusive programs. With support from Gillette, they will continue to provide ongoing resources and support to help inspire Canadians of all parts of the gender spectrum to have the confidence to express their true authentic voices, so we can all be our best selves every day.
About P&G’s Broader Commitments
Gillette and Gillette Venus are part of the P&G family of brands and are continuing P&G’s unwavering commitment to diversity and inclusion.
Transgender inclusion at P&G has been a part of the company’s equality journey for the last 10 years. P&G first included Gender Identity and Expression in its Equal Employment Opportunity statement in 2009 and has supported transgender employees during the transition at a corporate level since 2010.
P&G is one of 12 founding members of the Human Rights Campaign, the first global coalition committed to fostering LGBT equality in the workplace throughout the world. P&G is a founding partner in Stonewall’s Global LGBT Diversity Champions effort and is a proud sponsor of World Pride 2019 and Stonewall 50.
Tags:
LGBT Film Festival, Human Rights Campaign, Gender Identity, P&G, Gillette Venus, Short film, World Pride 2019, Stonewall 50, LGBT equality, Samson Brown, Trans-inclusive programs, #MyBestSelf
