Nike: Never Too Far Down – A testament to humanity’s undying resolve

With the world facing COVID-19, despair is something that we battle with every day. In such a trying time, we need to cling to all the inspiration we can get. Thanks to Nike, we have legends from the world of sport to cheer us on. In yet another hard-hitting motivational ad titled Never Too Far Down, Nike has managed to instil viewers with hope and enthusiasm.

Featuring the comeback stories of all-time greats, this campaign is a grand affair. More precisely, it features names like LeBron James, Serena Williams, and Tiger Woods. It reminds us of the resilience of the human spirit amid a global health crisis. Moreover, the creative geniuses from Widen+Kennedy have crafted a storytelling marvel. The campaign not only exudes visual brilliance but also boasts a powerful narration. Consequently, the core message of the ad is one that’s cohesively delivered.

Never Too Far Down resonates as much with an athlete as with a layman. All in all, we feel that it is a great addition to Nike’s roster of sport-themed inspirational ads.