Nike: A Momentary Lapse In Concentration – Zion Williamson

Nike had one of its biggest blunders when rising star Zion Williamson’s shoe blew out during a game between Duke and North Carolina. But much like all mistakes in sports, you have to get up, keep playing, and make sure it never happens again.

Credits
Title: A Momentary Lapse In Concentration
Client: Nike
School: Miami Ad School Hamburg
Credit: Patrick Chase (CW,AD)

Zion Williamson’s Nike Shoe