Nike: You Can’t Stop Us – Victory Swim

Nike: You Can’t Stop Us – Victory Swim, Celebrating the unbreakable spirit of Middle Eastern women

The Middle East’s instalment of Nike’s ‘You Can’t Stop Us’ campaign features an inspirational film led by athlete voices and the infinite possibilities of water sports.

The intention of the campaign was to not only set out to inspire women all across the Middle East to discover all the wonderful freedom and power that waits for them in the water, but also to know that when they do swim, they’re not alone. In fact, they’re there together with all the other female swimmers across the continent.

With a focus on community and togetherness, the campaign film celebrates the victory of a young girl learning how to swim for the first time.

Not only is her mother there in the water teaching her, she’s joined by other women across the Middle East. Each and every one of them pushing her further, swimming, surfing, and rowing together with her, like a team in a relay race of continental proportions.

Alongside the film, in retail, Nike celebrated the unstoppable spirit that forms when women come together in the water through dynamic in-store displays. While in Dubai, the brand sponsored a swimming pool throughout November 2020 – making it available only for women and working with coaches to run a series of workshops and events.

Credits
Advertising Agency: Wieden + Kennedy Amsterdam, Netherlands
Managing Director: Blake Harrop
Executive Creative Director: Eric Quennoy, Mark Bernath
Creative Director: Evgeny Primachenko, Craig Williams
Art Director: Zeynep Orbay
Copywriter: Macie Soler-Sala, Jake Barnes, Kervins Chauvet
Head of Broadcast Production: Joe Togneri
Broadcast Producer: Stijn Wikkerink
Group Account Director: Kathryn Addo
Account Director: Franky Wardell
Account Manager: Abderrahim El Khouani, Fulvio Itagiba
Account Executive: Roberta Hilgert
Head of Planning: Martin Weigel
Planning Director: Reid Schilperoort
Head of Comms & Digital Strategy: Danielle Pak
Comms Strategist: Elsa Stahura
Art Producer: Eline de Roo
Studio Director: Lizzie Murray
Studio Print Producer: Loes Poot
Designer: Yaleesa Waëlauruw
Motion Designer: Alex Raybould
Studio Artist: Noa Redero
In-House Editor: Scotti Raz
Business Affairs: Michael Graves, Marie Hernandez

This campaign is about:
Sport, Swimming, Inspiration, TV, Digital film, Nike Victory Swim