You Can’t Stop Us, an inspirational film by Nike

You Can’t Stop Us by Nike

Just as you can’t stop Naomi Osaka, Cristiano Ronaldo or Leo Baker. Sport unites us. Strengthens us. Keeps us pushing ahead. No matter what, we will always come back stronger, together.

Nike strives to bring innovation and inspiration to every athlete* in the world. (* If you have a body, you are an athlete.)

Narrated by Megan Rapinoe, the spot celebrates sport as a source of inspiration. Its action shares a dynamic split screen series detailing 36 pairings of athletes and relating the kinetic movement of one sport to another. Developed through research of more than 4,000 pieces of footage, the resulting montage underscores commonalities shared by athletes around the world.

Closed gyms and empty stadiums haven’t stopped athletes from pushing forward and using their platforms to help create change. Through those actions, sport shows us what an equal playing field looks like — and reminds us that a better future is possible.

Credits
Advertising Agency: W+K Portland, USA
Campaign: You Can’t Stop Us
Brand: Nike

Tags:
Film, United States, Fashion, Public Interest, NGO, Retail Services, Sports, Nike, Wieden+Kennedy