Nip in the Bud, a film on anniversary of #MeToo movement by iDiva

Nip in the Bud – A young woman is horrified when she goes for a job interview something that her mother experienced years back.
Marking 3 years of #MeToo – a movement that empowered and encouraged many women across the globe to speak up.

Speaking on the film, Titus Upputuru, Creative Head, Taproot dentsu, Gurgaon said, “It wasn’t an easy subject. One had to keep in mind the sensitivities involved. What happens between a man and a woman within the confines of a professional environment is between them. There are no witnesses. There are no cameras. Nip in the bud is a tribute to every single woman who had the courage to speak about what happened in a moment where there was no one to corroborate the story. Unfortunately, many women took years to report and this allowed the men concerned to continue with the predatory behaviour. Hope this digital film inspires women across the world to nip it in the bud.” For the record, Titus is the writer and director of this intriguing film.

Credits
Client: iDiva
Campaign: Nip in the Bud
Agency: Taproot Dentsu

This campaign is about:
Sexual Violence, #MeToo anniversary film, Me Too movement, sexual abuse, sexual harassment at workplace, Tarana Burke, Women empowerment, Social Media, sexual assault, Me Too Campaign