No More to domestic violence – ‘Text Talk’

NO MORE, NFL and Grey Again team up To empower Super Bowl 50 viewers to learn the warning signs of domestic violence and sexual assault and how to help. NO MORE, the public awareness campaign designed to engage bystanders around ending domestic violence and sexual assault.

The 30-second ad, “Text Talk” was created by Grey New York. It shows a text conversation between friends. One woman is questioned about her well-being and the ad ends ominously with the thought bubble icon, suggesting something has gone wrong.

Credits
Campaign: No More- Text Talk
Advertising Agency: Grey, New York, USA
Chief Creative Officer: Andreas Dahlqvist
Executive Creative Directors: Leo Savage and Jeff Stamp
Group Creative Director: Joe Mongognia
Creative Director: Evan Benedetto
Production Company: Brand New School
Executive Creative Director: Jonathan Notaro
Managing Partner: Devin Brook
Art Director: Jeffrey Welk
Designer: Angela Bac
Lead 2D Animator: Jim Forster
Head of Production: Julie Shevach
Producer: Johnna MacArthur
Audio House: One Thousand Birds
Sound Design: Andrew Tracy, Calvin Pia
Mix: Andrew Tracy