Open Hope by Tata Pravesh – #DoorsOfIndia

#DoorsOfIndia by Tata Pravesh brings alive hope as India steps out.

The new film for digital media is a great companion piece for the previous film and acts as the perfect closure to round things off. The film uses #DoorsOfIndia to transition from the negative to the positive – from the lockdown to the opening up.

The film was made with Instagram and twitter posts by hundreds of Indians with the Tata Pravesh hashtag #DoorsOfIndia. These shots were combined with hundreds of images from various image banks. The soundscape of the film captures the intense emotion of a fresh start, brimming with hope and optimism. The montage is choreographed to a soundtrack that has been created using live sounds of doors being opened along with ambient street noises, A vocal track kicks off as soon as the doors start opening, upping the quirky quotient, adding momentum to the sound design. The film brings alive the hope with which India steps outside, armed with courage, confidence and caution. It signs off with #OpenHope, India opening its doors being a metaphor for unlocking hope.

Credits:
Client: Tata Pravesh – Tata Steel
Agency: Wunderman Thompson
Project Head: Vijay Jacob Parakkal, Sr. VP & Managing Partner

Creative Team:
Senthil Kumar, Chief Creative Officer
Arjun Mukherjee, ECD & VP

Account Management:
Nilanjan Sarkar, Client Services Director

Production House: Little Lamb Films, Mumbai
Executive Producer: Monalisa Mukherji
Producer: Avishek Ghosh
Director: Nobin Dutt
Editor: Priyank Premkumar
Music: Subhajit Mukherjee
Sound Engineer: Farhad K. DadyBurjor
Associate Producer: Sushant Tambe

Tags:
Short Film, India, Lockdown, Digital Film, COVID-19