Coca-Cola: Open Like Never Before

Wait stop, who says we have to back to normal? This is our opportunity to start over – more humble, mindful, braver and better than we’ve ever been. The glass isn’t half empty, it’s half full and we all can make a difference, when we are Open Like Never Before.

The COVID-19 pandemic has created a ‘new normal’. But just because, for now at least, life isn’t what it previously was, doesn’t mean there aren’t new possibilities and opportunities to be explored.

This is the message of Coca-Cola’s new campaign, Open Like Never Before, which encourages all people to live those exact words, be ‘open, like never before,’ think differently, embrace change, and better appreciate what was perhaps previously taken for granted.

The campaign has been launched in collaboration with award-winning, London-born spoken word artist, George “The Poet” Mpanga, who has written an inspirational poem specifically for Open Like Never Before in this time of social and cultural change in a world forever changed by the global pandemic.

Credits
Agency: 72andSunny, Amsterdam
Client: Coca-Cola
Campaign: Open Like Never Before

This campaign is about
Inspiring Film, Digital Film, TV, Best Coca-Cola Ads