Pampers sharing a father’s promise to partner in parenting!

Pampers #ItTakes2 champions for equal parenting as – 84% of Indian fathers believe taking care of a baby is primarily a mother’s Role

To spark a positive change and shed light on the impact of equal parenting on shaping future generations, Pampers® is committed to reaching out to 50 lakh new dads this year to pledge to play an equal role in raising kids

Studies show that babies need their Papa as much as they need their Mumma. Babies who benefit from equal parenting, actually grow up happier and more secure. Together let’s change expectations around the role of fathers in a baby’s life. It takes 2 to make a baby, and it takes 2 to raise a baby! Pampers India is taking the first step in sharing a father’s promise and his pledge to partner in parenting!.

About Pampers®
Pampers® is the #1 selling diaper brand worldwide. For more than 50 years, Pampers® has been caring for the happy, healthy development of the world’s babies and in turn, has grown to become one of the biggest brands of P&G. Everyday Pampers® has been inspired by babies and has a range of variants catering to diverse consumer needs in India. These are Pampers® Premium Care, Pampers® All Round Protection, Pampers® Happy Skin Pants, Pampers® Active Baby Taped, Pampers® Baby Dry and Pampers® Preemies. Pampers® India has been using its advertising voice over the past years to help shape, build the category, and act as a ‘force for good’ on busting myths around parenting roles with a commitment to stand as a loyal ally parent. To know more, visit us at www.in.pampers.com or download the Pampers® App from Android & iOS play stores.

Credits
Agency: Leo Burnett
Managing Directors: Rajdeepak Das, Dheeraj Sinha
National Creative Director: Vikram Pandey, Sachin Kamble, Prajato Guha
Executive Vice President, Servicing: bhimanyu Khedkar
Executive Vice President, Strategy: Aniruddha Khandekar
Executive Creative Director: Sonal Chhajerh, Vikrant Yadav
Creative Director: Gaurav Kumar
Brand Services Associate: Kaavya Narang
Brand Strategy Associate: Nidhi Shah
Director: Prosit Roy
Production House: Prodigious
Head of Prodigious: Varun Shah
Senior Producer: Akshay Multani
Voiceover: Anand Tiwari

*Disclaimer:
The ‘It Takes 2’ Survey* was commissioned by Pampers® in association with Nielsen across India’s top metro cities in 2016
*The study – Infant Mental Health Journal included insights by researchers from Imperial College London, King’s College London and Oxford University