It’s Time now, to #JunkTheJunk with Panasonic Refrigerators!

At New Years’ time, we make resolutions to clean out things from our life, and our households, that we don’t need. Why? Because we’re looking to upgrade to a better life, a healthier life. We look to Junk bad habits, in favor of new, better ones. So, why not look into a part of your home, that reflects your health and your lifestyle, and which also needs an upgrade, and a clean-up, for a healthier New Year. Therefore, Panasonic encourage you to get rid of the unhealthy things from your diet starting from your refrigerator itself. Because we understand that we are in the business of making great refrigerators, but what you choose to keep inside them is what really matters.
It’s Time now, to #JunkTheJunk with #PanasonicRefrigerators!

Bringing alive the proposition of ‘experience fresh’ with Panasonic’s line of refrigerators; the brand went live with a digital film, leveraging its social media handles urging consumers to make a healthy start to the year by replacing all the unhealthy food items with green and healthy food in their refrigerators.

Talking about the campaign, Shirish Agarwal, Head – Brand & Marketing Communications, Panasonic India said, “Switching to healthier lifestyle habits tops the list of New Year resolutions every year. Be it being regular with exercising or eating right, health has become a priority. Through this campaign, we want to ask consumers to look into a part of their home that reflects their health the most – refrigerators; and replace all unwanted things with healthy options to inculcate better eating habits.”

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Panasonic Refrigerators, Happy New Year, New Year Campaigns, Health, Junk The Junk, Film, #JunkTheJunk