Paper boat always comes up with unique ad campaigns that make us feel nostalgic about our best childhood memories. Paper boat’s previous campaigns always found a way to link our present to our childhood.
Lowe Lintas (Creative agency) with Paper Boat has found a perfect way to make us all remember our first ever train journey experience with the Indian Railway in this campaign as well. From the strangers sharing the same compartment, to the excitement of traveling for the first time in the train to make new friends during the journey, from the fear of crossing from one bogie to another to the excitement of crossing it by fooling the train, from reading Tinkle (comic) to people playing cards during the journey, and even sharing food with each other, this video has it all.
Paper Boat- My First Train Ride TVC
It evokes within us thousands memories that we can relate to across different ages and class. It evokes in us the fondest vacation memories we had lived during our childhood days. Going to nani’s place or going for a holiday by travelling in train, is the memories we all cherish for lifetime. The Indian Railway always made it possible to link hearts with unknown people travelling with us. No fancy Flight journeys or road trips are as beautiful as journey of traveling in the train. This video is a tribute to the Indian Railways.
And in the end, Paper Boat thanks everyone who is working for the Indian Railway, the Engine Driver, the TT Uncle, the Station Master and the Pantry Bhaiya. Paper Boat salutes the grandest, most majestic institution, The Indian Railway that taught us that, the thrill of travel is in the journey itself.
Creative Agency: Lowe Lintas, Bangalore
Chief Creative Officer: Arun Iyer
Executive Director: Rajesh Ramaswamy
Creative Copy: Indrasish Mukherjee & Pradhumn Acholia
Creative Art: Rexena Devraj, Joann Joseph
Account Management Head: Hari Krishnan
Account Management team: Sonali Khanna, Smrithi Ramanujam and Rhea Bharat Budhiraja
Planning: Subramanyeswar S, Nikita Shah
Production house: Black Box Films
Director: Krishnakumar R