#ThankYouNurses by Parachute Advansed

This Onam, we express our heartfelt gratitude to the caring and nurturing spirit of our nurses. Join us in bringing the joy of Onam into their lives by proudly dedicating your pookalam to them with #ThankYouNurses.

The #ThankYouNurses campaign, led by a digital film, salutes the brave warriors and provides a platform for all Indians celebrating Onam to come forward and express their gratitude for the nurses through their Pookalams, a popular floor decoration with flowers which is an integral part of Onam celebrations.

As we continue to combat the COVID-19 outbreak, our nurses have selflessly devoted their time to serve the nation. It is due to their commitment that countless COVID-19 patients have returned home to their families for Onam.
Thus, Parachute Advansed Gold has introduced its #ThankYouNurses campaign to bring the joy and happiness of Onam to these nurturers. It calls upon every individual to proudly dedicate their Pookalam to these heroes and their valiant efforts by designing it with thank you motif.

Credits:
Client: Marico Ltd.
Brand: Parachute Advansed Gold
CMO– Koshy George
Agency: VMLY&R India
CEO: Anil Nair
CCO: Venkatagiri Rao
ECD: Kevin Lobo
Creative Team: Mahesh Ambaliya, Sunil Shinde, Harish Jadhav, Shivali Sharma, Ashwini Bhavsar, Vaidehi Mewawalla, Maryann Rodrigues
Business Director: Alpa Dedhia
Group Head Client Solutions: Khadija Attarwala
Client Solutions Executive: Sejal Choudhary
Agency Producer: Saurabh Pal
Production House: thisisthat
Director: Shihab Karim
Executive Producer: Thomas Koshy
Director of Photography 1: Aslam K Purayil
Director of Photography 2: Georgy Joseph
Offline: Kiran Thomas
Online: Ink&Water
Music Company: The Escape Medium Band

Tags:
Digital film, Marico, Parachute Advansed Gold, Pookalams, COVID-19 outbreak, COVID-19, Thank You Nurses, VMLY&R India, Personal Protective Equipments, coronavirus, Advertising Campaign