Pond’s campaign #SeeWhatHappens, An Intricate Tale of a Woman’s Inner Voice Breaking its Shell

Pond’s is a brand that is recognized for manufacturing beauty and health care products. It is associated with skincare routines and helping women look beautiful. However, in a recent campaign, Pond’s went against the stereotype of pushing for materialistic beauty standards and made a case for women speaking their mind. The campaign titled #SeeWhatHappens takes viewers through the personal story of a young girl.

The campaign’s protagonist is a student living with her mother who spends hours of her free time training to become a boxer. However, she keeps her calling to herself and masks her training sessions as time spent in the library. Towards the end of the campaign, the protagonist summons the willpower to come clean to her mother about how she spends her free time and establishes an opportunity for open conversation. The mother takes her time to process the truth and comes around to her daughter’s aid by accepting her decision.

All in all, the ad encourages women to vocalize their inner voices and to strive to reach their true potential. We feel that it communicates the message perfects by weaving it inside a personal story.

Credits
Client: Hindustan Unilever
Brand: Pond’s
Campaign: #SeeWhatHappens
Agency: Ogilvy India and Singapore
Chief Creative Officers, Ogilvy India (West): Kainaz Karmakar, Harshad Rajadhyaksha
Co-Chief Creative Officer, Ogilvy Singapore: Nicolas Courant
Worldwide Managing Director, Unilever Asia: David Dahan
Chief Client Officer: Hephzibah Pathak
Account Management: Matthew Leem, Chitralekha Chetia, Nisha Bhatia, Sarah-Cate Agnew
Planning: Veruschka Menon, Sumegha Rao
Production House: Good Morning Films
Director: Bob (Shashanka Chaturvedi)
Executive Producer: Vikram Kalra
Producer: Robin D’Cruz